# Operation Analysis of visitor and sales activity

Review an hourly daily chart of visitors, engagement, forms and sales in History.

*Release 3.3 · admin, supervisor*

**History › Operation Analysis** · **History › Trending Now**

## What it is

**Operation Analysis** is an older daily chart available in **History**. It puts hourly visitors, engagement, completed-form activity and sales on one timeline. The related **Trending Now** view shows products ranked by recorded views.

## Who uses it and why

- Supervisors compare the timing of visitor demand and business activity during a day.
- Administrators review daily patterns and use **Trending Now** to see which tracked products attract attention.

## Where to find it

With the **Stats** role, open **History** from the top navigation. In the view selector, choose **Operation Analysis** or **Trending Now**.

For current cross-channel performance and date comparisons, use **Service Overview › Performance**.

## How it works

1. Select the website you want to review.
2. Open **History › Operation Analysis**.
3. Use **Select Date** to choose a day, or review the default current day.
4. Compare the hourly series and their values on the graph.

The graph includes **Visitors**, **Call Handled**, **Engagements**, **Forms** and **Sales**. These labels use different counting units:

- **Visitors** counts distinct visitors within each hour.
- **Engagements** counts distinct visitors whose conversations started in the hour.
- **Forms** counts distinct visitors with completed-form activity in the hour.
- **Sales** counts distinct purchasing visitors in the hour, rather than orders or revenue.

In **Trending Now**, INSIDE displays product names, images and view counts. Where a product has a link, select it to open the product page. A subsite selection can narrow the view.

## Configure it

Someone with the **Settings** or **Manager** role can review your **Stats** role at **Settings › Account › Operators**.

Select the website and day in the workspace. **Trending Now** can be hidden for a website; Powerfront can check its availability and the product tracking that supplies it.

### Permissions

| Permission | Lets you |
|---|---|
| Stats | Open History and its available analysis views. |

## Limits and good to know

- These are hourly distinct counts. Adding hours can count a returning visitor more than once.
- **Sales** is not an order count. Use sales and conversion reports when you need orders or revenue.
- Future hours can be blank while elapsed hours show zero. If there is no visitor data for the selected day, the timeline can be empty.
- The chart uses 24 hourly positions. Check detailed reports before relying on it for a daylight-saving transition day.
- **Trending Now** displays up to 100 products for its recent-period view. Views are not unique shoppers or purchases.
- **Operation Analysis** does not provide the period-comparison controls available in **Performance**.

## Depends on and works with

### This feature uses

- **Configured in** [Website and regional settings](ADM-004.md): The website time zone determines the selected daily reporting period.
- **Configured in** Admin settings and feature switches (managed by Powerfront): Powerfront can hide Trending Now for the website.
- **Configured in** [Roles and permissions](ADM-008.md): The Stats role controls access to History.
- **Configured in** [Website, channel and subsite access](ADM-009.md): Operator website access determines which websites can be selected in History.
- **Works better with** [Purchase tracking and sales totals](COM-020.md): Recorded purchases supply the sales series.
- **Works better with** [Monitor mode](CON-025.md): Monitor View can display the related Operation Analysis graph.
- **Works better with** [Visitor page and product tracking](VIS-003.md): Page and product tracking supplies visitor activity and the product views shown in Trending Now.
- **Related** [Event, link and Virtual Assistant reports](REP-013.md): History Forms provides a separate breakdown of recorded forms by name and date.
- **Related** [Service Overview performance comparisons](REP-015.md): Service Overview Performance provides channel and period comparisons beyond the daily chart.

## FAQ and troubleshooting

### Why is Sales lower than my order count?

This chart counts distinct purchasing visitors per hour. One visitor can place more than one order.

### Why are the later hours blank?

Those hours may not have occurred yet. Blank future intervals and measured zero activity have different meanings.

### Why is Trending Now empty?

There may be no tracked product-view data for the website or selected subsite. Powerfront can check product tracking if views are expected.

### Where can I compare this month with last year?

Use **Service Overview › Performance**, which provides comparison periods.