INSIDE 3.3
CRM-004

Contact merge preview and assignment

Review competing contact details before assigning a visitor or merging contacts.

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What it is

Merge Preview lets you compare contact information before combining records. You can also assign a visitor to an existing contact or unlink a visitor from its current contact. These actions affect which customer profile INSIDE uses for the visitor.

Who uses it and why

Operators review possible duplicates and correct contact associations. Visitors do not use the merge controls, but the result affects the information and history associated with their visits.

Where to find it

In the visitor panel, open matching contacts found! when it appears. The visitor menu also includes Assign Contact and Unlink Contact. Conflict screens can show Choose a Contact, Current, Conflicting and Merge Preview, depending on the candidates.

How it works

  1. Open the conflict notification and compare the available contacts.
  2. If the visitor belongs to one existing contact, inspect it and use Assign where offered.
  3. If the records are the same person, open Merge Preview and check the combined values.
  4. Where the combined values exceed the field limit, select the values to retain. The standard limit is ten.
  5. Confirm Merge only after checking the customer and communication permissions.

Opening the preview does not commit the merge. Confirming it combines the source contacts into the selected contact, moves linked visitors and channel identities, and brings earlier contact history into the remaining record. Associated visitors refresh and their resolved conflict indicators clear.

Unlink Contact separates the selected visitor from its current contact association and clears leftover visitor identity details that could immediately match it again. Read any deletion warning before confirming.

Configure it

There is no separate merge settings screen. Your contact field definitions and value limits apply during review. Personal-data permission is needed to see the native conflict notification.

Sites using an external CRM have their own contact lookup and association actions. The native matching contacts found! notification is not shown for those CRM set-ups.

Limits and good to know

  • Merge only after confirming that the records represent the same person. Matching addresses alone are not proof.
  • The operator interface prevents merging or assigning a contact marked as deleted.
  • Consent is not always resolved by keeping the most restrictive value. Review the resulting address permissions.
  • Unlink Contact is not an undo for a completed contact merge.
  • Merging contacts and merging tickets are separate operations.

Depends on and works with

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FAQ and troubleshooting

Does opening Merge Preview change the contacts?

No. The preview shows the proposed combined information. The merge happens when you confirm Merge.

Why must I choose values before merging?

The combined records contain more values than the permitted number for a field. Select at least one value and stay within the displayed limit.

Why can't I see the matching-contacts notification?

It requires personal-data permission and a relevant conflict. Sites using Salesforce, Zendesk or Dynamics 365 use their CRM contact controls instead of this native notification.

Will unlinking delete the contact?

INSIDE can display a deletion warning for an association that depends on this visitor. Treat that warning seriously and ask Powerfront to review it if retaining the contact is essential.

Can I use Unlink Contact to reverse a merge?

No. It separates a visitor association; it does not restore the original contacts and divide their merged history.

INSIDE 3.3 · Source commit 992abb980bContent is a pre-release draft© 2026 Powerfront