INSIDE 3.3
CRM-015

Dynamics 365 connection and customer records

Connect INSIDE to Dynamics 365 so operators can find, link and update customer records during conversations.

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Where to find it
Settings › General Settings › Dynamics 365Settings › Account › Operators

What it is

The Dynamics 365 integration puts customer information beside your INSIDE conversation. You can find an existing customer, link the record to a visitor, or create and edit a contact. Powerfront sets up the connection and the Dynamics components used by INSIDE.

Who uses it and why

  • Operators use customer details without leaving the conversation.
  • Users with the Settings or Manager role maintain operator mappings and agree the available forms with Powerfront.
  • Developers and Dynamics administrators prepare the connected application, access and customer fields.

Where to find it

Powerfront manages Settings › General Settings › Dynamics 365. Its tabs include Settings, Form Configuration, Tables Configurations and Advanced.

In a visitor conversation, use the Visitor menu for Lookup Contact, Edit Contact and Unlink Contact. The menu also provides a link to open the record in Dynamics 365.

Users with the Settings or Manager role maintain operator mappings using Dynamics 365 Email at Settings › Account › Operators.

How it works

  1. Use Lookup Contact to search Dynamics 365 and choose the customer record for the visitor.
  2. Once linked, INSIDE retrieves the customer details selected in the configured view form.
  3. Use Edit Contact to submit changes, or the contact creation action to add a customer.
  4. Open the record in Dynamics 365 for work outside the INSIDE form.

When saving a contact, INSIDE uses its linked record identifier where supplied, otherwise it can find an existing customer by email. The operator's mapped Dynamics user can become the record owner. Selected name, email and phone details also update the INSIDE contact.

Unlink Contact removes the association. It does not delete the Dynamics record.

Configure it

Ask Powerfront to configure the Dynamics environment and either client-secret or certificate authentication. INSIDE checks the connection before saving an enabled configuration.

Powerfront can create or update the INSIDE conversation components through Tables Configurations, prepare the contact forms and choose Auto Match Visitor To. A reset can replace integration components, so agree it with your Dynamics administrator.

Users with the Settings or Manager role can maintain operator mappings where their operator-administration access permits it. Dynamics 365 Email must identify the intended Dynamics user.

Settings

Setting Where Applies to Default Who can change it What it does
Enable Dynamics 365 Integration Settings › General Settings › Dynamics 365 › Settings website Off PowerfrontEnable the website's Dynamics 365 connection.
Instance Url Settings › General Settings › Dynamics 365 › Settings website Not set PowerfrontIdentify the Dynamics 365 environment to connect to. No environment is selected until configured.
Client Id Settings › General Settings › Dynamics 365 › Settings website Not set PowerfrontIdentify the application used to authenticate the Dynamics 365 connection. No application is selected until configured.
Client Secret Settings › General Settings › Dynamics 365 › Settings website Not set PowerfrontAuthenticate using a client secret when this connection method is selected. No secret is supplied by default.
Certificate Settings › General Settings › Dynamics 365 › Settings website Not set PowerfrontSupply the client certificate for TLS mutual authentication. No certificate is supplied by default.
Certificate Password Settings › General Settings › Dynamics 365 › Settings website Not set PowerfrontUnlock the client certificate when a password is needed. No password is supplied by default.
Auto Match Visitor To Settings › General Settings › Dynamics 365 › Advanced website Not set PowerfrontChoose the Dynamics field used for automatic visitor matching. No matching field is saved by default.

Fields

Field Where Required What it is for
Dynamics 365 Email Settings › Account › Operators No Link the operator to a Dynamics 365 user for ownership and related actions.
First Name Dynamics 365 contact form No Set the contact's first name in the default form.
Last Name Dynamics 365 contact form Yes Set the contact's surname in the default form.
Email Dynamics 365 contact form Yes Set the contact's email address in the default form.
Mobile Phone Dynamics 365 contact form No Set the contact's mobile number in the default form.

Permissions

Permission Lets you
Settings Manage permitted operator accounts and their Dynamics 365 user mapping.
Manager Manage permitted operator accounts and their Dynamics 365 user mapping.

Limits and good to know

  • Your Dynamics access and configured forms determine which records and fields are available.
  • The supplied contact form requires Last Name and Email. Custom forms may differ.
  • Some installations use Dynamics accounts as customer records. Ask Powerfront which record type your website uses.
  • New remote contact creation sets the local email and mobile opt-ins to off. Creating a contact is not permission to send marketing.
  • Local and remote customer records remain separate. A successful remote write does not establish continuous synchronisation of every field.

Depends on and works with

RequiresConfigured byEnhancesRelatedConflicts
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FAQ and troubleshooting

Why can I not find the expected customer?

Check the search details, customer record type and automatic matching field. Ask Powerfront to check the connection and the Dynamics application's record access.

Why is ownership incorrect?

Check the operator's Dynamics 365 Email and the corresponding Dynamics user. A missing mapping prevents INSIDE from assigning that user as owner.

Why does an enabled connection fail to save?

INSIDE validates the connection before saving. Ask Powerfront to check the environment, credentials and Dynamics application permissions.

Can I change the contact form?

Ask Powerfront to change Form Configuration and agree the required fields with your Dynamics administrator.

INSIDE 3.3 · Source commit 992abb980bContent is a pre-release draft© 2026 Powerfront