INSIDE 3.3
CRM-020

CRM form field configuration

Choose the CRM fields shown and submitted in INSIDE contact, lead and case forms.

admindeveloperoperator
DraftThis article hasn't been reviewed yet.
Where to find it
Settings › General Settings › SalesforceSettings › General Settings › ZendeskSettings › General Settings › Dynamics 365

What it is

Form Configuration controls the CRM details operators see and the fields they submit when creating or editing records. Create forms and view forms are separate. Powerfront prepares these layouts for your website using the connected CRM's available fields.

Who uses it and why

  • Administrators agree which information operators need and which fields are compulsory.
  • Developers and CRM administrators identify suitable CRM fields and lookup relationships.
  • Operators use the resulting forms during customer conversations.

Where to find it

Powerfront manages the form options at Settings › General Settings › Salesforce, Settings › General Settings › Zendesk and Settings › General Settings › Dynamics 365.

Salesforce and Zendesk provide Edit beside their form configuration choices. Dynamics uses the Form Configuration tab with Create Contact, View Contact, Create Case and View Case.

How it works

Each form item maps to a CRM field. Its label, order and presentation determine how the item appears in INSIDE. Create and edit forms can make supported fields required or editable. View forms can hide fields, and supported customer view fields can be marked as personal information.

Data movement depends on the action:

Action What moves
Open a CRM profile or case Selected CRM details are retrieved for display.
Create or edit a CRM record Form values are submitted to the connected CRM.
Reflect a customer edit locally Supported name, email and phone details update the INSIDE contact.
Update consent The consent integration writes its separately configured CRM destinations.
Export a conversation Transcript and context follow that provider's export settings.

Adding a field to a form does not create continuous two-way synchronisation of that field.

Configure it

Ask Powerfront to choose the relevant create or view form, select a provider field and use Add Field. Agree the label, order, required or hidden behaviour, and any lookup display choices. Save stores the layout.

Powerfront can use Reset to reload the form being edited. Reset to default restores the supplied provider layout rather than your custom layout. Review the resulting fields before using the changed form.

Settings

Setting Where Applies to Default Who can change it What it does
Create Lead Config Settings › General Settings › Salesforce › Form Configuration website Supplied form: First Name optional; Last Name, Email, Phone and Company required; Company not editable PowerfrontChoose the fields used to capture Salesforce leads.
Create Contact Config Settings › General Settings › Salesforce › Form Configuration website Supplied form: First Name optional; Last Name, Email, Phone and Company required; Company not editable PowerfrontChoose the fields used to create and edit Salesforce contacts.
Create Account Config Settings › General Settings › Salesforce › Form Configuration website Supplied form: First Name optional; Last Name, Email and Phone required PowerfrontChoose the fields used for Salesforce account creation and editing where account handling is enabled.
Create Case Config Settings › General Settings › Salesforce › Form Configuration website Supplied form: Contact, Agent, Subject, Description and Priority required; Agent not directly editable PowerfrontChoose the fields used to create and edit Salesforce cases.
View Contact Config Settings › General Settings › Salesforce › Form Configuration website Supplied view showing Name, Email and Phone PowerfrontChoose the Salesforce contact fields shown to operators.
View Account Config Settings › General Settings › Salesforce › Form Configuration website Supplied view showing Name, Email and Phone PowerfrontChoose the Salesforce account fields shown to operators.
View Case Config Settings › General Settings › Salesforce › Form Configuration website Supplied view showing the subject, Contact, Owner, Description, Created at, Closed at, Reason and Priority PowerfrontChoose the Salesforce case fields shown to operators.
Create Contact Config Settings › General Settings › Zendesk › Form Configuration website Supplied form: Name and Email required; Phone optional PowerfrontChoose the fields used to create and edit Zendesk users.
Create Ticket Config Settings › General Settings › Zendesk › Form Configuration website Supplied form: Contact, Assignee, Subject, Description, Priority, Type and Status required; Contact and Assignee not directly editable PowerfrontChoose the fields used to create and edit Zendesk tickets.
View Contact Config Settings › General Settings › Zendesk › Form Configuration website Supplied view showing Name, Email, Phone and Organization PowerfrontChoose the Zendesk profile fields shown to operators.
View Ticket Config Settings › General Settings › Zendesk › Form Configuration website Supplied view showing the subject, Status, Priority, Created, Updated, Description, Contact and Assignee PowerfrontChoose the Zendesk ticket fields shown to operators.
Create Contact Settings › General Settings › Dynamics 365 › Form Configuration website Supplied form: Last Name and Email required; First Name and Mobile Phone optional PowerfrontChoose the fields used to create and edit Dynamics contacts.
View Contact Settings › General Settings › Dynamics 365 › Form Configuration website Supplied view showing First Name, Last Name, Email and Mobile Phone PowerfrontChoose the Dynamics contact fields shown to operators.
Create Case Settings › General Settings › Dynamics 365 › Form Configuration website Supplied form: Contact, Agent, Title and Description required; Priority and State optional; Agent not directly editable PowerfrontChoose the fields used to create and edit Dynamics cases.
View Case Settings › General Settings › Dynamics 365 › Form Configuration website Supplied view showing Title, Contact, Owner, Description, Created at, Modified at, Status Reason, State and Priority PowerfrontChoose the Dynamics case fields shown to operators.

Fields

Field Where Required What it is for
Label Form Configuration No Set the text displayed beside the mapped CRM field. A label is required for create and edit forms, but may be blank in a view form.
Field Name Dynamics 365 Form Configuration Yes Identify the Dynamics field represented by this form item.
SF Field Name Salesforce Form Configuration Yes Identify the Salesforce field represented by this form item.
Zendesk Field Name Zendesk Form Configuration Yes Identify the Zendesk field represented by this form item.
Required Form Configuration No Require a value in a create or edit form where this choice is available.
Hidden Form Configuration No Hide an item in a view form.
Editable Form Configuration No Allow editing of an item in a create or edit form where supported.
Style Form Configuration No Set the item's presentation.
This field contains PII Form Configuration No Mark a supported contact or account view field as personal information for permission-based masking.

Limits and good to know

  • The choices depend on the provider and the CRM field definitions. A field available in one CRM is not necessarily available in another.
  • A field hidden in a view form is not proof that the CRM prevents changes to it. CRM permissions still matter.
  • Making a field optional in INSIDE does not remove a requirement enforced by the CRM.
  • A view layout and its matching create layout can contain different fields.
  • Supported customer views use personal-information markings with operator permissions. Check the resulting display with the intended operator access.
  • Required ownership and customer controls may be fixed by the supplied form.

Depends on and works with

Configured byEnhances
+1 more · this feature uses
View all connections as a list

This feature uses

Used by

FAQ and troubleshooting

Why can I see a field but not edit it?

View and edit layouts are separate. The field may be view-only, non-editable or controlled by the CRM. Ask Powerfront to check the edit layout.

Why does the CRM reject a form that INSIDE accepts?

The CRM can enforce additional required fields, valid choices, lookup relationships and access rules.

Why did a CRM change not update INSIDE automatically?

These forms work when a record is opened or saved. They do not provide continuous synchronisation of every mapped field.

Why did fields disappear after a reset?

Reset to default restores the supplied layout. Ask Powerfront to review and restore any required custom fields.

INSIDE 3.3 · Source commit 992abb980bContent is a pre-release draft© 2026 Powerfront